Communicator's Creative Development ProcessTM (CDPTM)
Communicator's Creative Development Process™ (CDP™) is a unique and powerful pre-visualisation tool that lets you see a part of your video before you part with any money. But it’s not for everyone.
Why? Because you need to dedicate some time and thought to it before we embark on the process. If you are willing to do this, you’ll be richly rewarded for your efforts and amazed by the results. This is what we need from you before we start:
- A simple brief
- A virtual budget
- Some existing material
Our Creative Director and design team then get a feel for your company’s brand and begin to come up with suitable designs, combining motion graphics, captions and music with your material.
About half way through the process, we show you how we’re getting on. We can either do this face to face or via your dedicated secure area on our website. This gives you the chance to make sure that you, and your colleagues, are happy with the creative direction we’re going in. If not, then you can get involved and add your own ideas into the mix.
We then finish off the CDP™, making sure that we get it just right before we present the final version to you. You can then show it internally and make a decision on it. And, if you so choose, you can walk away without spending a penny.
These are the advantages for you. You get to:
- See how your money will be spent before you spend it
- Feel comfortable that you’re getting exactly what you want
- Show the pre-vis internally and get general approval
- Ensure that our creative ideas fit your brand
- And, of course, save time and money
Our CDP™ pre-visualisation has been a great success across all of our key markets. Our clients get great videos, we get great clients and everybody wins. So why don’t you try it? It’s a win-win!